Kylie Jenner and the History of the Victoria’s Secret Fantasy Bra

The History of the Victoria’s Secret Fantasy Bra

Kylie Jenner brought a new chapter to one of fashion’s most extravagant traditions when she wore the Fantasy Bra at the Victoria’s Secret Fashion Show in Los Angeles on October 18, 2026. Created by Jacob & Co. and reported at US$50 million, the piece placed extraordinary diamonds at the centre of the runway.

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